How to Improve Your Brand’s Online Reputation
Improving a brand’s reputation can be overwhelming and very difficult — especially for a new startup or business. Fortunately, there are plenty of simple tips and tricks that you can use to get the ball rolling in your favour.
Here are 5 such tips on how you can improve your brand’s online reputation.
1. Contribute to industry publications (guest blogging)
Shortlist major industry publications and try to get featured on as many of them as possible. Well-established websites and industry magazines tend to be authoritative and can play a huge role in improving your brand’s online reputation.
First, their readers trust these industry publications and the content that is published there. If your brand is featured there in any form, it’s going to help you establish credibility and authority. Furthermore, major industry publications can offer powerful back-links. These back-links not only generate a good amount of traffic, but they can also help you bring your website to the top of search engine pages — which is another excellent way to stamp your authority and build your reputation.
Reach out to the editor of a few publications and see if you can manage to land a guest post. Create interesting, useful, and high-quality blog posts to submit if your pitch gets accepted. The editing process may be exhausting sometimes, but it’s all worth it in the end.
2. Have an online review strategy
In today’s digital world where information can be found in just a couple of taps, you can’t neglect online reviews.
Having an online review strategy has become a core component of protecting and establishing your brand’s online reputation. After all, reviews are often the first thing someone sees if run a Google search for a business. It’s all there on the main page.
The problem is that unless customers are super mad and angry on you, they are less likely to leave reviews. That is why it’s important to have a proper strategy in place.
Provide great customer service and then ask for reviews. You can even initiate a reward system for people who leave reviews. It’s not an uncommon practice. Additionally, keep an eye on negative reviews and do your best to turn them into positive ones.
Reach out to angry customers and offer a helping hand. See what went wrong and where and try to fix it. Once it’s done, ask them to consider changing the review to a positive one.
All of this is only possible with a comprehensive and robust online review strategy.
3. Social networking
One of the most basic yet crucial elements of improving your brand’s online reputation is the heavy usage of social networking websites.
Make sure that you are creating regular content for social and distributing that across all your social channels regularly. At this stage, having a social presence isn’t considered anything special for a business.
However, if you do not have an active social presence, it’s going to leave a seriously bad impression on your potential customers.
You can, however, leverage different tactics to use social media more creatively. Run polls, increase engagement, organise contests, curate useful content, and create exclusive content for your social followers. All these steps can help you become more authoritative.
4. Work with influencers
As of now, you may not have an excellent reputation. However, other people have, and you can leverage it.
Working with well-established influencers can help increase your own reputation, as people start seeing you in the same category. It gives you credibility, enables you to expand your reach, and opens a cross-promotion channel that may lead to excellent new opportunities.
Most importantly, it helps establish credibility and improve your reputation.
There are several ways you can work with an influencer; co-host a webinar, do an interview, write a guest post, or even something as small as them sharing your blog posts on their social channels.
5. Monitor your online presence and reputation
If you are trying to improve your online presence and reputation, it’s imperative that you also monitor every part of it. Without proper monitoring, you may never see the results you are trying to get.
Moreover, without monitoring, you may miss out on some great opportunities. Additionally, it pays to see what others are saying about you and your brand. If it’s anything negative or false, you can respond to them and clear the air. If it’s something positive, you can leverage it.
Perhaps it can become a testimonial, a case study, or an online review (like we discussed earlier in point #2).
The opportunities are endless.
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